Lucero Garcia, owner of Garcia’s and Associates. Photo by Marco Flores, JEFAS Magazine.
By Marina Rosado
From interpreting in jails to managing six businesses across four states, Lucero García has built an empire rooted in one simple principle: transforming language and immigration barriers into bridges to entrepreneurial success.
Roots in Sinaloa, New Home in Omaha
García’s journey began when her father moved the family from Sinaloa, Mexico, to Nevada in 1994 and two years later to Council Bluffs, Iowa. Eventually, Omaha, Nebraska, became both her home and the headquarters of the consulting firm she founded in 2016: Garcia’s and Associates, a business that, as she explains, “is dedicated to boosting entrepreneurship and providing business administration services.” The transition represented not only a geographic change but also an opportunity to redefine her professional and community direction.
Her trajectory as a community leader began when her sister invited her to work in a law office. “Since then, I have been passionate about helping others, especially those arriving in this country for the first time and don’t know the laws, their rights or their obligations,” says García. That first exposure to the legal field became the foundation of a calling: to share knowledge and walk alongside her community in legal and administrative processes.
Free Workshops and Volunteer Service
Whether in criminal law, immigration, labor law or personal injury, García continuously finds ways to share her knowledge with people limited by language barriers or immigration status. She leads free workshops on topics ranging from insurance coverage and medical negligence to workers’ compensation and business development. She also volunteers as an interpreter in correctional facilities.
This passion for education soon translated into concrete business opportunities. Today, with the support of fellow community leader Bernardo Montoya, García considers one of her greatest achievements to be “the creation and management of the State Auto Accident Program, where we inform and connect our community with doctors, lawyers and other professionals, working in partnership with the police and fire departments.” This program has become a vital bridge between the community and health and justice services.
Six companies under one vision
Today, García oversees six businesses: “We operate the chiropractic clinic Accident Care and Treatment Center, recording studio JR Records, the physical therapy clinic Nebraska Injury, auto repair and sales shop Metro Collision Center, and the music talent agency Hay Talento,” she explains. Additionally, Garcia’s and Associates provides administrative services, specializing in law offices and medical service providers. Her broader strategy reflects a single goal: creating resources that strengthen the local economy.
The Value of Teamwork
With her siblings as partners and a small team of two employees in Mexico and two more in the United States, García takes pride in sharing, “We cover the states of Nebraska, Iowa, Kansas, Oklahoma and practically anywhere in the U.S. market.”
However, for García, business growth goes hand in hand with solid values. “I want to keep growing,” García says, “but every business needs a good team. If you don’t have people by your side who truly care about others, it is very difficult to move forward.”
Lucero Garcia, owner of Garcia’s and Associates. Photo by Marco Flores, JEFAS Magazine.
Freedom and a passion for music
Despite the challenges of running a business in constant evolution and the obstacles of a new administration, García would not trade her independence for anything. “The freedom to help others without someone limiting me or boxing me into a single role or job is like having wings and being able to fly — without relying on an employer who would restrict my flight.”
For García, that flight is always accompanied by music, especially the chords of her guitar. She is passionate about music and as she says, “If it’s norteña, even better!” In recent years she has built a strong collaboration with the members of Los Juniors, to provide local artists like them greater visibility.
“I have many projects,” García says with excitement. “I want to keep growing with music and our recordings and bring programs into public schools. We work with nonprofit organizations, and we want to continue promoting international art and culture. Also, I really love to sing, and I’d be thrilled to help others with musical talent record their own songs.”
A Legacy of Empathy and Service
García’s success stems from her understanding of her community’s deepest needs, based on her own roots. Growing up in a Latino household gave her “sensitivity and empathy for working with other Latinos,” she says, which became “a key pillar in everything I’ve done professionally.”
That foundation allows her to expand her vision of service “without distinction of language, age, social position, religion, politics or legal status.” For García, every person has a story worth hearing and talents waiting to be discovered.
“I work for them, and it is a true honor to listen, inspire and build alongside the people of my community,” she says. It’s a philosophy that has transformed a young immigrant from Sinaloa into one of the most influential businesswomen in Nebraska’s Latino community.
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