Latest Features
Building a Business with Joy, Faith and Wellness
Fiorella Peterson, founder of Firgun Interiors in West Des Moines, blends faith, wellness, and joy into her business as an interior designer.
Healing as Social Action and Community Connection
Biodanza in Des Moines, a unique healing movement practice led by Sol Varisco and Deyanira Contreras fosters community, wellness and personal transformation through music, movement and connection.
Identity, Service and Savings Make this Business Sparkle
Read how Blanca Ponce Dominguez, a Mexican-American entrepreneur in Iowa, built B’s Everlasting Permanent Jewelry, blending culture, resilience and seamless glam.
Clay Pots and Candlelight Connect Culture and Nostalgia
Discover how Helen Saldana, owner of Helen’s Scents, blends Mexican tradition and modern wellness with hand-crafted candles and soaps in Des Moines. Explore her journey from nursing student to Latina entrepreneur, and how her unique clay pot candles evoke memories and self-care.
Breaking Barriers by Building Solutions
Sandra Trejo-Wirfs founded Dreamer Translation Services, LLC in Ottumwa, Iowa, to provide vital translation and notary support to immigrants while balancing community leadership and a family.
Following the Drums to Ancestral Guidance and Empowerment
Discover how Alicia Pineda-Galvan overcame trauma and isolation through ancestral healing and spiritual empowerment. Learn about her journey from despair to entrepreneurship with Jefa Essences, and how she now helps others reclaim their strength and connect with their roots.
How this Entrepreneur Healed from Unspeakable Tragedy Through Gratitude
Mayra De Catalan’s inspiring story: how she survived a devastating car crash, is coping with loss, and finds hope and gratitude through rituals she developed that helped her find joy in the aftermath of her darkest days.
This Latina Entrepreneur Used her Culture and Experience to Create Businesses that Fill Gaps in her Community.
Discover how Rebeca Toledo, a Hispanic entrepreneur, is revolutionizing beauty services and social media marketing for small businesses in rural Iowa, with a focus on melanin-rich skin and authentic community connections.
A Mission Beyond Dollars and Cents
Read how Blanca Ponce Dominguez, a Mexican-American entrepreneur in Iowa, built B’s Everlasting Permanent Jewelry, blending culture, resilience and seamless glam.
Preserving and Sharing Mexican Traditions Through Dance
How a Mexican dance group in Iowa helps kids embrace their roots—one skirt, song, and step at a time, guided by the passion of Hilda Ramos.
Discovering Fulfillment Beyond Career Success
Learn how Marcela Hermosillo-Tarin transformed a question about happiness into Serenity Designs Construction & Staging, a thriving Latina-owned business in Des Moines. Discover her secrets to work-life balance, family support, and embracing multifaceted identity as an entrepreneur.
Becoming the Leader She Wished She Had
Latina entrepreneur Daysi Campos Gaytan found confidence, community, and success with Daysi Cleans and the Latina Leadership Initiative.
