Latest Features
This Latina Entrepreneur Used her Culture and Experience to Create Businesses that Fill Gaps in her Community.
Discover how Rebeca Toledo, a Hispanic entrepreneur, is revolutionizing beauty services and social media marketing for small businesses in rural Iowa, with a focus on melanin-rich skin and authentic community connections.
Preserving and Sharing Mexican Traditions Through Dance
How a Mexican dance group in Iowa helps kids embrace their roots—one skirt, song, and step at a time, guided by the passion of Hilda Ramos.
A Mission Beyond Dollars and Cents
Read how Blanca Ponce Dominguez, a Mexican-American entrepreneur in Iowa, built B’s Everlasting Permanent Jewelry, blending culture, resilience and seamless glam.
Discovering Fulfillment Beyond Career Success
Learn how Marcela Hermosillo-Tarin transformed a question about happiness into Serenity Designs Construction & Staging, a thriving Latina-owned business in Des Moines. Discover her secrets to work-life balance, family support, and embracing multifaceted identity as an entrepreneur.
Becoming the Leader She Wished She Had
Latina entrepreneur Daysi Campos Gaytan found confidence, community, and success with Daysi Cleans and the Latina Leadership Initiative.
Meeting Community Needs Led to a Successful Service-Based Business
Experience Firelei Báez’s powerful exploration of identity, diaspora, and resistance at the Des Moines Art Center. On view June 13–Sept 21, 2025.
Passing the Torch & Keeping It in the Family
Tasty Tacos’ family leadership continues to grow, from challenges to success, with a legacy built on dedication and innovation.
Investing in Herself for Business Success
Karla Hauptly’s investment in herself transformed her salon business into a success, combining passion and strategic growth.
Community is at the Heart of this Icon’s Business
We talk to Sonia Parras Konrad about how she built her law firm in Des Moines and empowered her community.
Survivor’s Spirit Spreads Joy
Young business owner shares advice her knack for capturing special moments to build a photography business that creates memories.
Using a Keen Eye to Build a Business
Young business owner shares advice her knack for capturing special moments to build a photography business that creates memories.
How a Dream Led to a New Little World: The Story of Mundo Pequeño
Mundo Pequeño, a childcare center in Des Moines, has changed the lives of children and families with their innovative Spanish immersion program.
