About JEFAS
JEFAS Magazine celebrates fearless Latina entrepreneurs who are breaking barriers, building businesses, and leading with purpose. Through powerful storytelling, expert insights, and community connections, it empowers women to rise, thrive, and inspire the next generation of JEFAS.
Latest Features
Passing the Torch & Keeping It in the Family
Tasty Tacos’ family leadership continues to grow, from challenges to success, with a legacy built on dedication and innovation.
Passing the Torch & Keeping It in the Family
Tasty Tacos’ family leadership continues to grow, from challenges to success, with a legacy built on dedication and innovation.
Investing in Herself for Business Success
Karla Hauptly’s investment in herself transformed her salon business into a success, combining passion and strategic growth.
Investing in Herself for Business Success
Karla Hauptly’s investment in herself transformed her salon business into a success, combining passion and strategic growth.
Consejos
HERBIZ Turns Passions into Profits: Empowering Latina Entrepreneurs in Iowa
HERBIZ empowers Latina entrepreneurs across Iowa. Learn about the program’s goals for business growth and economic success.
Personal Growth Success Story: Lessons from Ana Maceda
Ana Maceda shares her inspiring personal growth journey learning key lessons on resilience, mentorship, and success.
Why Investing in Professional Services and Business Coaches Pays Off
Learn how investing in business coaches & consultants boosts growth, enhances leadership, and streamlines strategy for small business.
JEFAS Community
Welcome to this dedicated space where Latina entrepreneurs and aspiring JEFAS can find representation, resources, and connection—a dynamic ecosystem where your unique experiences are celebrated and you can find tools to thrive in life and business.
Resources
What I Learned About Finances & Loans When Financing My Business
Award-winning restauranteur shares essential insights she learned about finances, credit, and loans to successfully grow her business.
Business Coach, Mentor – What’s the difference? We asked three successful Latinas to share their perspectives.
Expert perspectives on maximizing professional relationships.
Latest News and Celebrations
Step Into the Worlds of Dominican-born Artist Firelei Báez—On View This Summer at the Des Moines Art Center
Experience Firelei Báez’s powerful exploration of identity, diaspora, and resistance at the Des Moines Art Center. On view June 13–Sept 21, 2025.
Omaha Entrepreneur Launches “Making More Money” Conference for Spanish-Speaking Business Owners
Omaha entrepreneur Wendy Blotcky is launching “Making More Money,” a June 28 conference for Spanish-speaking business owners ready to scale and succeed.
Latina Business Excellence Summit 2025 Spotlights Holistic Health for Entrepreneurs
The 2025 Latina Business Excellence Summit empowers Latina entrepreneurs through a full-day experience focused on financial, physical, and mental wellness.
Letter from the Publisher
The impact of strong Latinas in the U.S. is profound, and we are here to celebrate that legacy with pride. JEFAS is not just a magazine: it’s a movement, building connections and creating opportunities for those often overlooked. And we’re just getting started.
This experience has been filled with joy and friendship, reminding me of my own journey when I first arrived in the U.S. without speaking English, but with boundless determination. I learned that the best way to overcome fear and find fulfillment is by helping others with passion without expecting anything in return. This mindset not only transforms you but also the lives of those around you.
